NEW RELEASE 2025

The Negotiator's Compass™ How to Be Awesome

A Playbook for Mastering Conversations That Matter

Every Ask Has Power. Every Word Builds Trust. Every Outcome Starts with You.

The Negotiator's Compass book cover by Howard H. Thaw - A Playbook for Mastering Conversations That Matter
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You don't win negotiations. You earn them.

Negotiation isn't about winning—it's about earning outcomes that matter through respect, clarity, and courage.

🤝

Be a Mensch First

True negotiation strength isn't measured by tactics—it's defined by how you treat others. Lead with humanity before leverage.

🎯

Dig Deeper

The first answer is rarely the real answer. Keep asking. Keep listening. Uncover what really matters beneath the surface.

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Think Like a Negotiator

Great negotiators don't just see deals—they see possibilities, patterns, and people. See opportunity in every interaction.

💎

Tell the Truth

Truth has no versions—only courage. Honesty isn't just moral—it's strategic. Truth builds trust that lasts.

👂

Shut Up and Listen

If you're always talking, you're not learning. Silence reveals more than speeches. Make space for truth.

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Stay a Student

The best negotiators never stop being students. Mastery isn't a finish line—it's a mindset of continuous growth.

Negotiation Tools & Resources

Practical tools to sharpen your negotiation skills and apply the Compass framework

Compass Worksheet

A practical guide to mapping your next negotiation using the four-direction framework: Clarity, Curiosity, Courage, and Care.

PDF 2.3 MB

Pre-Negotiation Checklist

Essential preparation steps to ensure you enter every conversation with clarity and confidence.

PDF 1.8 MB

NickyNork Framework Guide

Master the art of spotting emerging ideas and breakthrough moments in any negotiation.

PDF 3.1 MB

Quick Reference Cards

Printable quick-reference cards for the core principles and tactics covered in the book.

PDF 4.2 MB

Audio Excerpts

Listen to key chapters narrated by the author, including the NickyNork framework explanation.

MP3 45 min
FREE SAMPLE

Read Before You Buy

Get a taste of the insights that will transform your negotiation approach

Chapter 1: Be a Mensch First, Always

"The strongest negotiators don't lead with leverage—they lead with humanity."

True negotiation strength isn't measured by titles, tactics, or transactional prowess—it's defined by how you treat others.

Being a mensch—a Yiddish term for a person of honor—a person guided by integrity, empathy, and character—isn't merely admirable; it's foundational. It's the starting point and the compass.

A mensch shows up with respect. They create space for dialogue, listen deeply with genuine curiosity, and recognize they don't need to win every point to succeed overall.

In a competitive world often defined by short-term tactics and sharp elbows, mensch-like behavior conveys profound power through simple humanity:

"You matter. I'm here to understand, not overpower."

This approach isn't about surrendering strength—it enhances it, bringing clarity, calmness, and credibility to challenging moments...

Continue reading this chapter and 35 more in the full book.

Complete Table of Contents

36 Chapters | 3 Parts | 350+ Pages of Negotiation Wisdom

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Part I: How to Be Awesome

Master the fundamentals of principled negotiation

  • 01 Be a Mensch First, Always pp. 1-18
  • 02 Don't Take It Personally pp. 19-32
  • 03 Dig Deeper pp. 33-46
  • 04 Make Intentional Choices pp. 47-58
  • 05 Just Ask pp. 59-72
  • 06 Think Like a Negotiator pp. 73-86
  • 07 Never Argue with a Fool pp. 87-98
  • 08 Tell the Truth pp. 99-110
  • 09 Control Your Voice pp. 111-122
  • 10 Keep It Simple pp. 123-134
  • 11 Shut Up and Listen pp. 135-146
  • 12 Have Patience pp. 147-158
  • 13 Apply Gentle Pressure pp. 159-170
  • 14 Embrace the Grey pp. 171-182
  • 15 Renegotiate When Necessary pp. 183-194
  • 16 Respond, Don't React pp. 195-206
  • 17 Make the Deal pp. 207-218
  • 18 Stay a Student pp. 219-230
⛈️

Part II: How to Stay Awesome—Notwithstanding

Navigate difficult situations with grace and skill

  • 01 When Aggression Enters the Room pp. 231-242
  • 02 The Unreasonable pp. 243-254
  • 03 When Dishonesty Shows Up pp. 255-266
  • 04 Misleading Conversations pp. 267-278
  • 05 Counterfeit Promises pp. 279-290
  • 06 Irrational Negotiators pp. 291-302
  • 07 Indifference pp. 303-314
  • 08 Death by a Thousand Cuts pp. 315-326
  • 09 Greed pp. 327-338
  • 10 Fear, Uncertainty and Doubt (FUD) pp. 339-350
  • 11 Difficult People pp. 351-362
  • 12 Navigating Substance Use in Negotiations pp. 363-374
  • 13 Desperation and Duress pp. 375-386
  • 14 Ego and Pride pp. 387-398
  • 15 Conflicting Beliefs pp. 399-410
  • 16 Renegotiating in Changing Conditions pp. 411-422
  • 17 Prejudice pp. 423-434
  • 18 Lost in the Fog—When the Compass Spins pp. 435-446
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Part III: The Negotiator's Toolkit

Advanced frameworks and practical tools

  • 01 The Iceberg Model pp. 447-462
  • 02 The NickyNork™ Mindset pp. 463-478
  • 03 Negotiating with a Narcissist pp. 479-494
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Bonus Materials & Resources

🧭 The Awesome Negotiator's Compass Interactive framework tool
📖 Field Guide: How to Be Awesome Quick reference handbook
Field Guide: How to Stay Awesome Crisis navigation guide
📋 Quick Reference Cards Portable cheat sheets
✍️ Interactive Worksheets Practice exercises
🎯 Action Templates Ready-to-use frameworks
"I used to think negotiation was about winning arguments. This book taught me it's about winning trust—and my business relationships have never been stronger."
Sarah Chen
VP Business Development
"The 'NickyNork' concept alone has saved three deals I thought were dead. When chaos enters the room, you'll know exactly how to stay awesome."
Marcus Rodriguez
Senior Director, Strategic Partnerships
"Most books give you tactics for easy negotiations. This one prepares you for narcissists, chaos strategies, and staying centered when everything goes sideways."
Jennifer Walsh
CEO & Founder
"This book made me a better father, not just a better negotiator. I found myself applying these principles within hours—from boardrooms to breakfast tables."
David Kim
Managing Director
"In a world of manipulation tactics, Howard offers something revolutionary: how to be both effective and decent. This isn't just about better deals—it's about becoming a better person who negotiates."
Dr. Rachel Patel
Chief Strategy Officer
COMPLETE PLAYBOOK

A Guide to Navigating Every Conversation That Matters

This book is divided into three comprehensive parts, each designed to build your negotiation mastery:

01

How to Be Awesome

The mindset, preparation, and practices that make you clear, calm, and credible in any conversation.

  • 18 foundational principles
  • The Awesome Negotiator's Compass
  • Real-world case studies
02

How to Stay Awesome—Notwithstanding

Your storm gear for when trust breaks down, emotions spike, or negotiations take unexpected turns.

  • Handling difficult personalities
  • Managing chaos and confusion
  • Staying centered under pressure
03

The Negotiator's Toolkit

Advanced tools for mastering mindset, strategy, and self in the most challenging situations.

  • The NickyNork™ Mindset
  • The Iceberg Model
  • Negotiating with Narcissists
36 Core Chapters
3 Comprehensive Parts
Real Applications

Available Formats:

📖
Hardcover
$24.99
📱
E-Book
$14.99
🎧
Audiobook
$19.99
🏢 Corporate & Bulk Orders

Special pricing for teams and organizations. Includes training materials and implementation guides.

🧭
The Negotiator's Compass™
How to Be Awesome
A Playbook for Mastering Conversations That Matter
Howard H. Thaw

The Awesome Negotiator's Compass

Your mindset map for powerful conversations—navigate with clarity, curiosity, courage, and care

CLARITY True North CURIOSITY East COURAGE South CARE West AWESOME

🔭 Clarity: True North

Clear thinking leads to clear outcomes. Seek understanding first. Distill complexity. Signal intentions. Ask directly.

"Clear questions create clear conversations."

🔍 Curiosity: East

Curiosity transforms obstacles into opportunities. Dig deeper. Explore motivations. Stay open. Learn constantly.

"The first answer is rarely the real answer."

💪 Courage: South

Courage steadies you when the path is unclear. Hold your ground. Speak truth with respect. Decide decisively.

"Truth has no versions—only courage."

💙 Care: West

Care connects outcomes to relationships. Lead with humanity. Protect the core. Set boundaries gently. Stay present.

"Your humanity speaks louder than your strategy."
"

You don't win negotiations. You earn them.

The Negotiator's Compass
"

Every Ask Has Power. Every Word Builds Trust. Every Outcome Starts with You.

Core Philosophy
"

Negotiation isn't just about deals—it's about dignity.

Chapter 1
KEYNOTES & WORKSHOPS

Bring Negotiation Excellence to Your Organization

Transform your team's approach to conversations that matter with proven frameworks and real-world strategies

Keynote Speaking

Inspire your audience with the power of awesome negotiation. Perfect for conferences, leadership summits, and corporate events.

  • 45-90 minute presentations
  • Interactive Compass framework demo
  • Real-world case studies
  • Q&A sessions
Starting at $15,000

Interactive Workshops

Deep-dive training sessions that build practical negotiation skills through hands-on exercises and role-playing scenarios.

  • Half-day or full-day formats
  • Small group breakouts
  • Personalized coaching
  • Take-home resources
Starting at $25,000

Strategic Consulting

One-on-one guidance for high-stakes negotiations and organizational change management initiatives.

  • Executive coaching sessions
  • Deal-specific preparation
  • Team training programs
  • Ongoing support
Custom pricing

What Leaders Are Saying

"Howard's approach to negotiation transformed how our leadership team handles challenging conversations. The Compass framework is now part of our DNA."
— Sarah Chen, CEO, TechForward Inc.
"The workshop was incredibly practical. We saw immediate improvements in our vendor negotiations and internal conflict resolution."
— Michael Rodriguez, VP Operations, Global Manufacturing
"Howard doesn't just teach negotiation tactics—he teaches you how to be a better human being in high-pressure situations."
— Dr. Jennifer Park, Chief Medical Officer, Regional Health System

Ready to Book?

Let's discuss how The Negotiator's Compass can transform your organization's approach to critical conversations.

speaking@negotiatorscompass.com
200+
Organizations Served
50,000+
Professionals Trained
98%
Satisfaction Rate
25+
Industries

About Howard H. Thaw

Howard H. Thaw brings a unique perspective to negotiation, drawing from his background in medicine, forensic science, and decades of high-stakes business negotiations. Before stepping into boardrooms, he spent time in medical and forensic labs, where he first encountered Locard's Law: "Every contact leaves a trace."

This principle became foundational to his approach to negotiation—understanding that every interaction leaves an imprint, shaping relationships, reputations, and results long after the deal is done.

Through countless negotiations across industries and cultures, Howard has developed a philosophy that combines strategic thinking with profound humanity, showing that you can be both decent and effective—in fact, it's the only way that lasts.

🔬 Medical & Forensic Science Background
🏢 Decades of High-Stakes Business Negotiations
🎯 Founder of HELP.VC CONSULTING INC.
👤

Howard H. Thaw

Introducing the NickyNork™

The emerging insight that sparks breakthroughs

A NickyNork™ is that spark of emerging insight that hasn't quite become an idea yet. It's the creative whisper that says "There's something here worth exploring," even when you can't name what it is.

It's not:

  • A tactic or strategy
  • A position or counteroffer
  • A fully formed solution

It is:

  • An emerging possibility
  • A creative direction wanting to be explored
  • The feeling that there's more potential in the conversation
"The idea before the idea might be your best one yet."

Frequently Asked Questions

Everything you need to know about The Negotiator's Compass

Who is this book for?

This book is for anyone who faces tough conversations and wants to navigate them with clarity, integrity, and confidence. Whether you're a seasoned executive, emerging leader, entrepreneur, or someone who simply wants to be better at asking for what matters—this guide will help you negotiate like outcomes and people truly matter.

What makes the Compass framework different?

The Negotiator's Compass isn't about tactics or tricks—it's about being awesome. The four-direction framework (Clarity, Curiosity, Courage, Care) helps you stay oriented during complex conversations while maintaining your integrity and humanity. It's practical wisdom that works in boardrooms, living rooms, and everywhere in between.

What is the NickyNork framework?

The NickyNork™ is a unique framework for spotting emerging ideas that spark breakthroughs in negotiations. It helps you recognize and capitalize on those pivotal moments when something new and valuable emerges from the conversation—turning potential deadlocks into opportunities for creative solutions.

Is this book only about business negotiations?

Absolutely not. While the book includes business examples, the principles apply to all of life's important conversations—from family discussions to community leadership, from personal relationships to career decisions. Negotiation isn't just about deals; it's about dignity and getting to outcomes that matter.

How long is the book?

The book contains 36 chapters organized into six practical parts. It's designed to be both a complete read and a reference guide you can return to when facing specific negotiation challenges. Each chapter is concise and actionable, perfect for busy professionals.

When will the book be available?

The Negotiator's Compass is scheduled for release in Spring 2025. Pre-orders are available now in multiple formats: hardcover, paperback, e-book, and audiobook. Early supporters also get access to exclusive bonus materials and resources.

What comes with the pre-order?

Pre-order customers receive the book, plus exclusive access to downloadable resources including the Compass Worksheet, Pre-Negotiation Checklist, Quick Reference Cards, and early access to audio excerpts. You'll also be the first to know about launch events and special offers.

Can I book Howard for speaking engagements?

Yes! Howard is available for keynotes, workshops, and strategic consulting. He's worked with organizations across 25+ industries, training over 50,000 professionals. Contact speaking@negotiatorscompass.com for availability and pricing.

Ready to Master Conversations That Matter?

Join thousands of professionals who are transforming their negotiation approach

For permissions and inquiries: awesome@negotiatorscompass.com